What to post on X and TikTok as an indie dev each week

Start from what you already made

You don't need new content every day. Each week you already produce something: a feature, a bug fix, a new enemy, a UI pass. A weekly plan just turns that one update into several posts for different platforms.

A sample week on X

Monday: the headline change of the week, with a short clip.

Tuesday: before/after, or month 1 vs. now.

Wednesday: a question or poll your players can answer in one word.

Thursday: a small dev detail you love (a sound, an animation, a design decision).

Friday: a clear call to action, like wishlisting, joining the Discord, or playing the demo.

Saturday: #screenshotsaturday with your best image or GIF of the week.

Short video (TikTok / YouTube Shorts)

Aim for one to three short videos a week. Structure each one as hook, beat, payoff:

Hook (first 1–3 seconds): a surprising visual or a line like "I added fog to my game and regretted it."

Beat: show the thing working (or failing).

Payoff: the satisfying moment, then your game's name.

Formats that suit indie games: before/after, "rating my game's X", failure compilations, "day 1 vs. day 100", and explaining one mechanic.

Reddit, carefully

Each subreddit has its own self-promotion rules. Read them before posting. Share something interesting (a story, a GIF, a design question) rather than a bare store link, and engage in the comments.

Keep it sustainable

Batch-write the week's posts in one sitting.

Reuse clips across platforms with platform-specific captions.

Track what gets replies and do more of that.

Consistency matters more than any single post going viral.